Sally Ferguson
Partner/Specialist for Strategy/Creative/Account Management/Press Relations
Sally Ferguson came to PR from journalism. She honed her skills as a copy/news aide at the Washington Post during the Watergate years. A career as a freelance feature writer was followed by account management and group supervisory roles at top Madison Avenue PR firms including the legendary Carl Byoir & Associates, Creamer Dickson Basford and Ketchum, Inc..
With her husband, David Caras, she founded her own firm in 1985. A certified Master Gardener through Cornell, Sally has been able to combine her PR/journalism savvy and branding skills with a lifelong passion for gardening. She is a nationally known garden writer and has appeared on national television shows, such as Martha Stewart Living, the Today show, CBS Early Show, and others. She is an often-quoted source in newspapers and magazines throughout North America.
Sally earned her Bachelor of Arts degree in American Studies from Skidmore College in Saratoga Springs, NY. She is a native of Lake Minnetonka, Minnesota.