Pursell Industries, Inc.
Birmingham, Alabama (1995 - 1999)
Producer and marketer of fine consumer lawn and garden fertilizers and plant foods.
National Account: communications projects related to targeted national and regional product campaigns.
Dutch Dairy Bureau
Rijswijk, Holland (1991 - 1995)
Marketing arm of the Dutch cheese industry, representing producers and exporters of Gouda, Edam, Maasdam and other fine Dutch cheeses.
North American Account (U.S. & Canada): strategic planning, design and execution of a national consumer press campaign aimed at targeted markets across the country.