DigtheDirt.com
Mercer Island, Washington
(Since 2010)

A new social networking website, www.digthedirt.com, puts gardeners in touch with other gardeners in an information-packed arena dedicated to gardening. DigtheDirt.com goes beyond blogs and forums to create a virtual back fence, over which gardeners can share their experiences and learn from experts and novices alike. The site is designed to harness "the wisdom of the crowd," while enhancing the experience with expert commentary and information to create the ultimate online gardening destination.

National Account: Strategic planning, program design and implementation.