Ferguson Caras is a full-service public relations agency specializing in the gardening, horticulture and outdoor living sectors.
Clarity We hold up a mirror for clients, encourage them to look with new eyes. We ask: who are you? What do you do? Who might you become? The answers often surprise.
Strategy We develop strategic platforms and PR tools that inform, inspire and motivate. We help clients weave their key messages into everything they do.
Story We believe identities are best built on truth and clarity. Strong stories, well told, are the core of an effective public relations approach.
Ability We bring an unusual mix of skills to our work, including public relations, journalism, directing, scripting, production, storytelling and gardening. Our in-house HD video production and custom media distribution tools are unique in the sector. Our clients benefit from a team that knows their stories inside-out, with the flexibility to deliver top quality projects on time and on budget.
Results We deliver "news you can use." We work with traditional print and broadcast media. We work with new media and social media influencers. For more than 25 years we've been a trusted source for the gardening and outdoor living media and a valuable resource for the sectors they cover.